About

When you work with Safe Landing Financial, you work with Brian Fry, a CFP® professional in Los Angeles, CA. Safe Landing Financial provides financial planning, retirement planning and investment management to tech professionals and families. Our belief is the financial marketplace is a confusing place and you deserve to have your best interests served by a fiduciary.

Safe Landing Financial was founded to offer a one-stop shop for building and implementing a financial plan from start to finish. Our focus is to help you minimize taxes, optimize investments, and enjoy retirement on your terms.

Safe Landing Financial was founded in Round Rock, TX in 2018. We permanently moved to Los Angeles, CA in 2021 to support a career opportunity in Hollywood for Brian’s wife. Safe Landing Financial continues to serve clients around the Austin metro area.

As a fiduciary, Brian does not sell any financial products or take commissions.

Brian has worked in the financial services industry for nearly a decade in financial planning roles. 

As a CFP® professional in Los Angeles, CA, Brian’s approach is to get to know each client, develop a financial plan and tailor investment management solutions to meet their unique situation.

To become a CERTIFIED FINANCIAL PLANNER™, one must earn a bachelor’s degree, complete a CFP Board registered education program, sit for the CFP^® exam, demonstrate three years or more of full-time relevant financial planning experience and adhere to CFP Board’s ethical standards.

When Brian isn’t customizing financial plans and tailoring investing strategies, you can find him traveling with his wife, searching for the best barbecue and working to improve his Charles Barkley golf swing.