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About


Safe Landing Financial


When you work with Safe Landing Financial, you work with Brian Fry, a CFP® professional in Los Angeles, CA. Safe Landing Financial provides financial planning, retirement planning and investment management to tech professionals and families. Our belief is the financial marketplace is a confusing place and you deserve to have your best interests served by a fiduciary.

Safe Landing Financial was founded to offer a one-stop shop for building and implementing a financial plan from start to finish. Our focus is to help you minimize taxes, optimize investments, and enjoy retirement on your terms.


Austin to Los Angeles


Safe Landing Financial was founded in Round Rock, TX in 2018. We permanently moved to Southern California in 2021 to support a career opportunity for Brian’s wife. Safe Landing Financial continues to serve clients around the Austin metro area and nationwide.


Brian Fry CERTIFIED FINANCIAL PLANNER™ Los Angeles

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Brian Fry CFP® Los Angeles

Meet Brian Fry CFP® – Los Angeles, CA


Hi I’m Brian. I started Safe Landing Financial in 2018 while living nearly across the street from Dell’s Round Rock headquarters with a vision to serve as an independent fee-only comprehensive financial planning firm.

I specialize in solving the challenges that many technology professionals and households approaching retirement face.

I have worked in the financial services industry for over a decade in various financial planning and investment management roles.

When I’m not customizing financial plans and tailoring investment strategies, you can find me: traveling with my wife and Maltipoo, searching for the best barbecue, watching the Kansas Jayhawks and Kansas City Chiefs, and putting my focus and bragging rights on the line at the nearest mini-golf course while working to improve my Charles Barkley golf swing. 


Meet Lorelei – Chief Fun Officer


Hi, I’m Lorelei. I’m a mini-Maltipoo.

I might not know much about comprehensive financial planning, but you may see me bringing the fun to meetings!

I enjoy long walks on the beach, traveling with puppy paw-rents, playing games, doing the zoomies, and gnawing on beef barbecue rib bones.


Lorelei - CFO

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